I recently worked with a company who offered their employees a significant reduction in health insurance premiums to participate in their corporate wellness program. This incentive was worth thousands of dollars and if employees participated fully in the program, many of them didn’t have to pay anything for their health insurance. Now that’s a pretty nice perk! The program was simple: participate in two wellness challenges per year, take a health assessment, and complete at l

In a perfect world, everyone would be intrinsically motivated to participate in their company’s wellness program. As you know, we don’t live in a perfect world, and most of the time people are motivated by extrinsic incentives. Often, intrinsic motivation doesn’t come until participants see changes in themselves. Maybe they have more energy, their clothes fit better, or they feel better emotionally. But if they don’t see a reason to even give the wellness program a try, they